BMW Genius

Make a BMW product expert your new co-pilot.

Introducing BMW Genius Everywhere.

To help you enjoy everything your BMW has to offer, a team of BMW Geniuses is available to provide you with helpful product information and to answer your questions wherever you are at BMW of Okemos, via your smart phone or tablet, or by calling the BMW Genius Hotline.

BMW Genius At BMW of Okemos

At BMW of Okemos, you’ll find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW before, during, and after your purchase.

Contact Our BMW Genius

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product-related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

Want to learn More? Set yourself up for BMW Encore^™!

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to us to setup your complimentary BMW Encore™ appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.